Clubs, associations and affiliates
This will make up the bulk of the marketing/ticket sales. Athletes from each sporting discipline will recieve a ticket offer from their own club or association at a discounted rate.

Schools and the local Authority
We will be concentrating on securing the attendance of school children from a 50 mile radius of the exhibition through their local authority.

Gyms and Sports Centres
A poster and leaflet campaign will be launched to all gyms and sports centres across the north of England.

General Public
Our media partner MEN Media are active across a number of platforms including the Manchester Evening News, Channel M, Smooth and Century FM as well as a host of local newspapers.

Local press advertising, sports magazine advertorials and press releases will be the focus of the campaign. In addition, it is our intention to launch "Heroes of Sport" Magazine to be available for 90 days prior to the event. This will be a free distribution to public places, gyms, sports centres, clubs and associations across the north of England.

This planned campaign from August 2008 will see editorial, advertising and programming in excess of £1million.

The attendance will be ABC Audited and we envisage a patronage of at least 20,000 people for each day of the event.

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